October Movie Theatre Sales Up; Signaling a Very Merry Christmas

Thanks to Halloween, theatres enjoyed good customer flow throughout October. From the looks of things, this holiday season is looking suitable for theatres too. Comscore records show that domestic box office stands to rake in over 600 million dollars this holiday season.

What Made October the Right Month

Virtually every week in October saw the release of a big film. Hits like Dune, Halloween Kills, No Time to Die, and Venom: Let there be Carnage were all opening on various dates giving theatres much need action. Thanks to these blockbusters, October will be the highest-grossing box office in 2021.

Theatres had taken a hit during the height of the Covid 19 pandemic. The recent improvements, though much appreciated, are still not at the pre-corona level. October only shows that the demand for movie theatres is resurfacing, and the business can expect a good business fortune in the coming months.

Domestic and international theatres have a lot to look forward to this holiday season, according to Shwan Robbins, the Chief Analyst at BoxOffice.com. This is thanks to some upcoming heavy hitters expected to roll out any time between November and December. First up is a movie that most fans have been anxiously waiting for, Eternals. The movie is set to roll out on November 5th. Staring famous actors like Angelina Jolie and Kit Harington, the movie is expected to attract a massive crow to theatres.

Two weeks after the release of Eternals, Ghostbusters: Afterlife by Sony goes live in theatres. This film stars Paul Rudd and is a continuation of the 1984 classic. Robbins added that these two films should see a good number of viewers make their way to the nearest movie theatre before December gets here with more movie goodness. Thanksgiving Day will see the release of Encanto, a Spanish animation that reminds viewers to mean toxic family dynamics before they become costly. Definitely, a must-watch for the whole family.

Next on the roster is House of Gucci, starring the one and only Lady Gaga. Viewers can not contain their excitement for the true-crime drama perfect for viewers of all ages. Once December rolls in, it’s all guns, blazing starting with the musical Westside Story by 20th Century Studios followed closely by Warner Bros’ The Matrix Resurrections.

In essence, December is dominated by Spider-man: No way Home. But before viewers get to enjoy Marvel’s most recent thriller film, they will be treated to Resurrections which will debut on HBO Max and in theatres simultaneously. It is essential to note CNN, Warner Bros, and HBO Max share the same corporate parent.

Then Spider-man: No Way Home debuts on December 17th. Based on previous performances by Marvel films, “Spider-man: No Way Home” may end up opening to $100 million or even more. If all goes as expected, 2022 holds the promise of good performance for theatres and BoxOffice. Viewers have their fingers crossed for a blockbuster movie from Marvel in 2022. Jeff Bock, the Senior analyst at Exhibitor Relations, told CNN Business that he believes Marvel has been the cornerstone of cinema for a hot minute now. He expects the new film to open big. Everyone expects a grand opening from marvel, and thanks to the hype around the film, it is highly likely to happen.