Are Mattel Movies on the Verge of Dominating Hollywood?

Everyone has probably wished that they had the ability to be Marvel. Armed only with B-grade intellectual property and superhuman levels of fortitude, a small comic book firm gradually worked its way into an unbreakable grasp on the cinema industry. However, a decade and a half later, Marvel has established itself as the established order. It is past time for another valiant upstart to stage a revolution. That newcomer? Mattel, the toy people.

Barbie, The Live-Action Film Star

Barbie has been the hardest-working lady in the toy aisle for 62 years, sliding from one occupation to the next wearing a dizzying number of clothing and accessories — and, more recently, altering body shapes and skin tones. Barbie the astrophysicist, Barbie the ballerina, Barbie the Chicken Farmer. Barbie the Firefighter

However, she has now accomplished the ultimate transformation: Barbie, the live-action film star.

Plans for Cinematic Domination

Robbie Brenner, president of Mattel Films, did a Variety interview this weekend in which she laid out her audacious goals for cinematic dominance. Brenner, who produced Dallas Buyers Club in 2013, announced a lineup of films that is stunning in scope and talent.

Greta Gerwig has added Margot Robbie and Ryan Gosling to the ensemble of her Barbie film, which she will direct from a script she co-wrote with Noah Baumbach. Lena Dunham is now working on a Polly Pocket film with Lily Collins, which she is also directing. Major Matt Mason is currently being adapted into a film by Akiva Goldsman, starring Tom Hanks. This is a significant change, as the people mentioned in this paragraph have won three Academy Awards (and have been nominated for another 14) and seven Emmy Awards (and been nominated for another 15). They’re also working on a toy-related films

Additionally, a He-Man picture, a Hot Wheels film, a Rock ‘Em Sock ‘Em Robots film, a Big Jim film, a Magic 8 Ball horror franchise, and films based on Chatty Cathy and Betsy Wetsy are in the works.To be honest, in three years, we will all be drowned in Mattel films.

Isn’t this remarkable? Due in part to Marvel’s glut of superhero movies, there is no longer a commercial market for theatrically produced low-budget material. And the filmmakers behind those films – the Oscar contenders, the romantic comedies, and the renowned indie classics – have been left homeless. Until now, these individuals had two options: either rely on the streamers’ deep finances or bite the bullet and enter the realm of television. Both options imply a compromise of ideals in some sense. However, Mattel, delightful, has galloped to the rescue with a lovely third option.

Netflix to produce Mattel’s ‘Masters of the Universe’ movie

Mattel Inc and Netflix are adapting the 1980s toymaker’s “Masters of the Universe” concept into a live-action film with filming set to begin in summer 2022.

The film, which was previously in production at Sony, will be directed by the Nee Brothers and will star Kyle Allen (West Side Story) as Prince Adam, or He-Man, according to both companies.

The film will follow Adam, an orphan who discovers he is a prince whose life purpose is to save a distant nation.

Mattel began with a line of action figures in 1982, a year before the broadcast of the animated series “He-Man and the Masters of the Universe.”

In recent years, American toymakers like Mattel and Hasbro have started competing with Hollywood studios for big contracts. Mattel has also reached agreements with Disney to acquire the “Toy Story,” “Cars,” and “Lightyear” franchises from Pixar Animation Studio.

Mattel bought the rights to produce dolls based on Disney royalty, including Elsa and Jasmine, from archrival Hasbro Inc. earlier last month.

The Impact Of COVID-19 On Hollywood May Become Permanent

The COVID-19 pandemic has affected the Hollywood film sector. Theaters are closed, films are delayed and video streaming has significantly impacted the industry. Last year alone, more than $42 billion was made at the box office. More than 400,000 businesses and two million jobs are dependent on Hollywood. Numerous changes in the film industry began before the pandemic.

Fewer Americans are attending films and ticket sales have declined despite the investments in cinemas, audiovisual technology and comfort. The exclusive rights of theaters to films are challenged by streaming, downloading and sales available shortly after the initial release. Cinemas now have exclusivity for approximately two months less than during the past.

The reason is consumers now prefer streaming videos and SVoD services. The result is a decline in incentives for running movies in theaters for long periods of time. Studios are releasing movies exclusively for the services they provide, further decreasing the availability of films in theaters. In the past, between 20 and 25 films were released by the six major studios including Walt Disney, Universal and Paramount.

Today, the same studios are releasing fewer films. This signifies a shift in power. Films are being released and shown to the consumers by Amazon and Netflix. Hollywood can no longer rely on box office revenue due to digital content. Profits have become dependant on advertising revenue and subscriptions as opposed to releasing television series and movies.

Optimizing new releases for specific schedules, holiday weekends or primetime slots has become a thing of the past. Increased engagement is the current goal. Lost earnings have resulted in bundled subscriptions created to increase revenue. Nearly half of all tickets sold are at cinemas. With films released right to the consumers, the profit margin is threatened.

Theatrical releases have been bypassed leading to boycotts and disputes. The biggest impact is expected to hit independent theaters. The exclusive rights to movies are generally given to the major chains. Some people believe the cinema operators are consolidating to survive. Others are targeting consumers with loyalty programs based on important consumer data.

Technology is being used for the integration of communications systems to effectively target consumers attending the theater on a regular basis. The benefits are only available to the largest movie studios. Fewer films are now available, with the impact questioning the future of Hollywood. Disney has become important for the growth of the industry.

Despite the key six franchises only achieving revenue growth of 10 percent since 2000, Disney has more than doubled its share during the last 10 years. Financing movies has increased in risk due to COVI-19 due to the increased cost of insurance and health security. Raising capital is more difficult for smaller studios. This might result in a decrease in film diversity.

Distribution has been affected due to theater consolidation. Smaller studios may have to rely on alternative options for the promotion and funding of new films. Gaming companies and SVoD services are now enjoying a slice of the revenue once provided for Hollywood. Whether or not Hollywood will recover remains to be seen

OUCH! 10 Noteworthy Movie Scenes That Left Actors Wounded

In the annals of film history, there have been many scenes that caused viewers to wince with imagined pain. But how many of these blurred the lines between fantasy and reality, causing actual harm to the actors involved? Here’s a list of ten movie moments that heralded significant real-life injuries.

1. George Clooney, Syriana

During a torture sequence, the Oscar-winning actor was slammed into a concrete floor. The blow to his head resulted in a brain injury that left Clooney with intense headaches and memory loss for the next year. The damage was so severe, it literally caused spinal fluid to leak from his nose.

2. Uma Thurman, Kill Bill Vol. 2

Unlike the majority of the sequences in Quentin Tarantino’s revenge thriller, the scene that left Uma Thurman with a concussion and knee injury wasn’t supposed to be graphically violent. Thurman would later blame Tarantino for the incident, claiming that she requested the use of a stunt driver but was turned down.

3. Viggo Mortensen, Lord of the Rings: The Two Towers

Mortensen’s character, Aragorn, was grief-stricken over the apparent loss of his friends. The actor’s ear-piercing howl, however, was genuine: When the metal helmet connected with his foot, it fractured two of his toes.

4. Buddy Ebsen, The Wizard of Oz

Ebsen was originally cast as the Scarecrow, but gladly switched places with Ray Bolger to play the Tin Man instead. During production, however, Ebsen suffered from shortness of breath, muscle cramps, and body aches. It turned out he was allergic to the aluminum dust in the makeup, and Jack Haley took over the role.

5. Dylan O’Brien, Maze Runner—The Death Cure

During production of the YA adaptation, O’Brien was filming an aerial scene when his harness broke, causing him to collide with a moving vehicle. His injuries, including a severe concussion, caused the actor to miss a year on the set.

6. Linda Hamilton, Terminator 2: Judgment Day

Hamilton’s Sarah Connor has a fine hand with a gun. Unfortunately, the actress forgot to replace her earplugs before one shooting sequence. Although the gun was loaded with blanks, Hamilton suffered permanent ear damage from the blow.

7. Jared Leto, Chapter 27

To play Mark Chapman, Leto reportedly gained a significant amount of weight in a short period of time—so much so, in fact, that the actor developed gout as a result.

8. Tom Hanks, Philadelphia and Cast Away

Similarly, two-time Oscar winner Hanks dropped so much weight for his roles as an AIDS patient and a plane crash victim (respectively), he was eventually diagnosed with Type 2 diabetes. The actor believes that gaining the weight back and losing it again contributed to his diagnosis.

9. Sylvester Stallone, The Expendables 3

Although the action-hero icon is no stranger to on-set mishaps, he’s confessed that the back injury he sustained during his work on this three-quell was the worst of his career.

10. Daniel Craig, Spectre

Craig’s fourth outing as James Bond left him with a knee injury that put the film’s production on hold for two weeks. In fact, it could have been halted longer to allow the actor a chance to fully heal, but Craig insisted on working through the pain.